Of the hundreds of outdoor courts in New York City, “The Rucker” is by far the most iconic. In 2021, the National Basketball Players Association (NBPA) partnered with NYC Parks to completely renovate Greg Marius Court at Holcombe Rucker Park in Harlem.
The mission was to preserve and honor the history of Rucker Park, which has supported rising talent and served as a source of pride for the Harlem community for years. Every summer since, the NBPA comes back to Rucker to host a youth training and open-run, honoring their commitment to the area.
WILL-V was the official apparel sponsor for the summer 2024 event, outfitting all players with custom black and grey shirts, and branded NBPA / WILL-V shorts for coaches and staff.
It was a pleasure to partner with, and help support the NBPA and NYC Parks on an initiative so close to home. One with the intention to educate the youth, and preserve a space that contributes to the health and wellbeing of so many.
